We took a trip down to the offices of The Man to hear Rihanna’s forthcoming fifth album, ‘Loud’ (due out November 15). As you might expect it’s a tasteful collection brimming over with wholesomeness and propriety, exactly the kind of thing that should grace the stereogram of any good Christian household…
‘S&M’
From the off, ‘Loud’ doesn’t mess around with this dirty, hi-NRG Eurodance banger produced by her longtime collaborators Stargate. The sure-to-be-much-quoted lyrics leave as little to the imagination as a bikini of barbed wire, Rihanna bawling “Sex in the air but I don’t care, I love the smell of it/Sticks and stones may break my bones but chains and whips excite me”, over a fat wrecking-ball of a beat.
‘What’s My Name’
A slower, more brooding number, but the beats are still sharp and dark. It’s moody and sultry, but with an agile, playful vocal on the chorus, and Rihanna making full use of her Barbadian burr as she challenges “Hey boy, I really wanna see if you can go downtown with a girl like me “. Rumoured former paramour Drake’s nonchalant drawl slides over the brutally sharp beats, wondering about the “square root of 69” (NB Drake dropped out of school to act in TV, so he may not be qualified to answer).
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