The Tree Is A Four Letter Word Campaign Launches as Part of the 2012 Jason Mraz North American Tour, Aims to Support Local Environmental Organizations and Engage and Inspire Fans to Take Action
PORTLAND, ME -- (Marketwire) -- 08/08/12 -- Environmental non-profit REVERB has announced a partnership with Jason Mraz on a new program titled Tree Is A Four Letter Word. The name is a play on Mraz's latest album title, Love Is A Four Letter Word.
For fans, each concert will include a REVERB Eco-Village to visit on the way into the show where attendees will be able to engage with their local tree-focused non-profit groups, donate for a souvenir sticker, and volunteer for tree projects in their community. Fans who participate onsite at the show will be able to win prizes including a two-week eco-adventure for one winner and a friend to India, an autographed Taylor guitar as well as reusable bottles and other prizes from the Brita FilterForGood Music Project. Additionally, in select markets Jason will be getting his hands dirty by participating in community tree projects with fans and local non-profits.
In an effort to also support global tree planting projects, fans throughout the venue and online will be encouraged to text "tree" to 85944 to make a $5 donation to re-green degraded land in impoverished communities in Burundi and Kenya via the Green World Campaign. An interactive "treemometer" will be shown on venue screens and online to show real-time progress of the "Mraz Fan Forest."
Mraz is an enthusiastic supporter of REVERB's mission and says, "I'm so excited to be working with REVERB to provide fans a platform to get involved, and support community-based organizations both locally and around the world."
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The stage at the Indiana State Fair on August 14, 2011 was hit by a high-velocity wind gust in front of a severe thunderstorm, causing it to collapse. Seven people were killed and 43 others were injured.
There is something about vinyl that transcends every format that has followed in its path. An integral reason for this is that it's allure and functionality allows the listener to be absorbed by more than one of their senses. Secret 7" is a project which aims to rekindle some of the excitement for sleeve art in the digital era by exploring how a track would be interpreted by an array of brilliant artists. In April the Idea Generation gallery in Shoreditch, London will exhibit around 700 unique seven-inch sleeves inspired by tracks from The Cure, Florence + The Machine, Bombay Bicycle Club, CSS, DJ Shadow, Noah & The Whale and Ben Howard. The exhibition has an added air of mystery as no-one will know who designed each sleeve, or which of our seven tracks is housed inside. On the 21st April – Record Store Day – through to close on Sunday the exhibition is yours to own. Each of the one-of-a-kind heavyweight 7'' records will be available to take home with you for a minimum donation to Teenage Cancer Trust of £40. Every penny profited from the sale of these exclusive vinyl records is going to the charity. Find us on facebook And on twitterFind out more about the cause and check out some of the artwork after the jump!...
Mika Hashikai, 37, mourns for her mother and father, victims of the March 11, 2011 earthquake and tsunami, in Rikuzentakata, Iwate Prefecture, northeastern Japan, Sunday, March 11, 2012.(AP Photo/Itsuo Inouye)
