Jay-Z Says Cristal Is “Disrespect For The Culture Of Hip Hop”

I’m a hustler, homie/ You’re a customer, crony
From the first time I rapped the line “You like Dom, maybe this Cristal will change your life” on my first album, hip-hop has raised the profile of Cristal. No one denies that. But we were unpaid endorsers of the brand — which we thought was okay, because it was a two-way street. We used their brand as a signifier of luxury and they got free advertising and credibility every time we mentioned it. We were trading cachet. But they didn’t see it that way.
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