The Tree Is A Four Letter Word Campaign Launches as Part of the 2012 Jason Mraz North American Tour, Aims to Support Local Environmental Organizations and Engage and Inspire Fans to Take Action
PORTLAND, ME -- (Marketwire) -- 08/08/12 -- Environmental non-profit REVERB has announced a partnership with Jason Mraz on a new program titled Tree Is A Four Letter Word. The name is a play on Mraz's latest album title, Love Is A Four Letter Word.
For fans, each concert will include a REVERB Eco-Village to visit on the way into the show where attendees will be able to engage with their local tree-focused non-profit groups, donate for a souvenir sticker, and volunteer for tree projects in their community. Fans who participate onsite at the show will be able to win prizes including a two-week eco-adventure for one winner and a friend to India, an autographed Taylor guitar as well as reusable bottles and other prizes from the Brita FilterForGood Music Project. Additionally, in select markets Jason will be getting his hands dirty by participating in community tree projects with fans and local non-profits.
In an effort to also support global tree planting projects, fans throughout the venue and online will be encouraged to text "tree" to 85944 to make a $5 donation to re-green degraded land in impoverished communities in Burundi and Kenya via the Green World Campaign. An interactive "treemometer" will be shown on venue screens and online to show real-time progress of the "Mraz Fan Forest."
Mraz is an enthusiastic supporter of REVERB's mission and says, "I'm so excited to be working with REVERB to provide fans a platform to get involved, and support community-based organizations both locally and around the world."
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M.I.A.'s "Bad Girls" is one of my favorite videos this year!
I just found a great article from the New York Post that shows how "Celebrity Gossip" has developed into a new form of business for celebrities and gossip sites such as TMZ or Radar. Every little bit of the celebrities private lifes is exploited by the media and millions of people can't get enough of the juicy details of Schwarzenegger's affair, Charlie Sheen's latest outburst or the juicy details of Robert Pattinson's relationship with Kristen Stewart. The public life is forced onto them as soon as they've entered the entertainment business, and either they try to resist by avoiding known celebrity hot spots and leading a quiet life behind closed doors, or they try to use the cameras following their every move to boost their fame.
This is often a dirty game as the gossip sites have proved their unscrupulous work ethic in the past, e.g. when they've obtained pictures of Rihanna after she was beaten up by her then-boyfriend Chris Brown, or when they've bought the medical records of Britney Spears after her hospitalization in Cedar's-Sinai Medical Center in 2008, not forgetting the death of Lady Diana in a car accident after she was chased by a horde of paparazzi.
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ON Wednesday, Kim Kardashian is going to die a little. So is her sister, Khloé, not to mention Lady Gaga, David LaChapelle, Justin Timberlake, Usher, Serena Williams and Elijah Wood.
That day is World AIDS Day, and each of these people (as well as a host of others - the list keeps growing) will sacrifice his or her own digital life. By which these celebrities mean they will stop communicating via Twitter and Facebook. They will not be resuscitated, they say, until their fans donate $1 million.
"Dry your eyes, everybody," Ryan Seacrest, the "American Idol" host and another participant in this cyberstunt, says in a videotaped "Last Tweet and Testament" that will be posted on his Facebook profile - and appended to a final post on Twitter - sometime after midnight on Tuesday night. "I don't plan to be dead for too long." He adds, "Please buy back my life."
"Come on, y'all," the actress Jennifer Hudson says in a similar videotaped plea. "Buy my life back. Go on a shopping spree and buy as much of it as you can."
It's all part of the latest gambit by ...